Strategic SAM reduces costs, improves business efficiency and reduces your audit response time by 50%. 

So why isn’t it top of your CIO’s priority list?

Well, you need to build a business case.

SAM has to be an ongoing project. It’s not a quick fix, and with the right combination of best practice plans, processes, skilled people, and proven technology it can reap rewards to your business and make you a company hero.

Typically the factors that prevent your organization from adopting a SAM program involve senior management within the company who need you to demonstrate the business value of software asset management with a SAM managed service provider.

This guide will show you how to build up that business case that will help senior management and C-level executives prioritise software asset management.

This guide will show you: 

• How to define software asset management to senior executives
Why it’s important to invest in software asset management
What are the risks of not investing in software asset management
What are the benefits of investing in software asset management
• Which business units benefit from SAM
• Two business case frameworks
• Two ROI calculations


Successful SAM enables companies achieve lower IT costs - by proactively managing software assets, companies gain control and benefit from high percentages in IT cost reductions. Find out how to convince senior executives that SAM matters.